Volton: A Newly Established Energy Provider in Greece
1. The Brief
The Need:
TV Campaign Performance Optimization
The Challenge:
Intense Competition within Category & Similar Communication Messages
2. The MAX Media Solution
TV ROI Measurement & Optimization = TV Attribution
With TV Attribution, MAX Media Team was able to interpret the impact of
television advertising through real-time TV Performance Measurement
and optimized TV Planning mid-flight
3. The Results
The “Holy Trinity of Success”
TV Performance: Huge Increase on TV Attributed Response (TAR)
Call Center: Two-Digit Rise for inbound calls
Website: Direct Traffic Escalation
Honey Attiki: A Traditional Greek Brand With More Than 90 Years of Presence
1. The Brief
The Need:
Safeguard & maintain its leading position
Emotional targeting of the TV audience within a price-sensitive category
The Challenge:
Television via “TV spots buying” is not suitable for building emotional connection
2. The MAX Media Solution
Exclusive TV Buying Engagement Tool-TV Scanner
MAX Media Team, with TV Scanner, targeted TV audience with psychographic criteria
(not only pure demographics) and selected TV shows that reached core target
in a deep emotional level
3. The Results
In 8 Months we achieved…
Qualitative TV Spots buying that led to Effective Reach
Engagement Score Optimization for our core target