Real stories that revolve around company requirements

Volton: A Newly Established Energy Provider in Greece

1. The Brief

The Need:

TV Campaign Performance Optimization

The Challenge:

Intense Competition within Category & Similar Communication Messages

2. The MAX Media Solution

TV ROI Measurement & Optimization = TV Attribution

With TV Attribution, MAX Media Team was able to interpret the impact of
television advertising through real-time TV Performance Measurement
and optimized TV Planning mid-flight

3. The Results

The “Holy Trinity of Success”

TV Performance: Huge Increase on TV Attributed Response (TAR)

Call Center: Two-Digit Rise for inbound calls

Website: Direct Traffic Escalation

Honey Attiki: A Traditional Greek Brand With More Than 90 Years of Presence

1. The Brief

The Need:

Safeguard & maintain its leading position
Emotional targeting of the TV audience within a price-sensitive category

The Challenge:

Television via “TV spots buying” is not suitable for building emotional connection

2. The MAX Media Solution

Exclusive TV Buying Engagement Tool-TV Scanner

MAX Media Team, with TV Scanner, targeted TV audience with psychographic criteria
(not only pure demographics) and selected TV shows that reached core target
in a deep emotional level

3. The Results

In 8 Months we achieved…

Qualitative TV Spots buying that led to Effective Reach

Engagement Score Optimization for our core target